Key Takeaways:

  • Imaginary Ones x HUGO collaborated to create a 1,001 NFT Collection
  • Titled “Embrace Your Emotions”, it helped raise more than US$20,000 For World Mental Health Day
  • Imaginary Ones founder Clement Chia hints at further collaborations, with both Web2.0 and Web3.0 companies


Last month, Imaginary Ones announced a collaboration with global fashion brand HUGO to bring the fashion and NFT communities together.

Also Read: Global Fashion Brand HUGO Partners With Imaginary Ones To Launch Exclusive NFT Collection

Celebrating World Mental Health Day, the partnership aimed at increasing awareness, while supporting Youth Aware of Mental Health (YAM), a school-based program for young people to explore the topic of mental health.

The HUGO x IO merchandise sold out within 30 minutes of going live

Holders of the T-shirts as well as active participants in the Imaginary Ones’ ecosystem could then mint a collection of 1,001 NFTs, with each one depicting one of five emotions.

Image: HUGO x Imaginary Ones NFT Collection based off the emotion of sadness

While the project is fully minted out, the reveal is scheduled for the 10th of November, and lucky holders could receive a 1/1 legendary NFT.

These holders will not only gain access to the base perks, including store discounts, but also a special experience with Hugo Boss that covers flights and accommodation costs

NFTs For Real World Initiatives

Alongside the successful launch, a sixth NFT character was auctioned for of over US$20,000.

Bringing together all five emotions, proceeds for the auctioned NFT went to support YAM’s mental awareness education programmes, a movement that has already touched 85,000 youths in 16 countries.

“Being able to put an Asia-born NFT project on the world map and help shine a light on mental wellness for youth is the perfect way to kick off our long-term partnership with HUGO.”

Clement Chia, Founder of Imaginary Ones

With the success of a major collaboration, Imaginary Ones highlighted the real-world use cases of NFTs. Not only did they raise funds, the project also decisively brought increased awareness to a major issue – mental health.

As the project looks towards other collaborations with both Web2.0 and Web3.0 brands, both Imaginary Ones and NFTs have cemented themselves as a mainstay in the world of crypto, and shown that they will be a major driving factor for mass adoption.

Also Read: Bluejay Finance Launches $BLU To Build The Infrastructure For Local Stablecoins

[Editor’s Note: This article does not represent financial advice. Please do your own research before investing.]

Featured Image Credit: ChainDebrief